Location: Ukraine (Remote)
Team: At the start, you will lead a small, established marketing team
Report to: Direct-to-Founder
About Us:
Insoftex is an established IT company specializing in complex software development. We are entering a new phase of scaling and have a clear objective: to build a high-performance, systemic marketing ecosystem. We are looking for a Growth Marketing Manager who is ready to accept a major challenge – to rebuild our marketing function to drive consistent, scalable customer acquisition.
The Challenge: Why We Need You:
We have a foundation in place, including a small, dedicated team of lead generators. However, we need a strategic leader who can take ownership of the marketing direction. Your mission is to:
- Rebuild & Transform: Take our current marketing activities to the next level by redesigning processes to maximize effectiveness.
- Scale Acquisition: Shift from ad-hoc tasks to a coherent growth strategy that directly impacts the number of new clients.
- Lead with Impact: You will have the authority to shape the strategy, optimize existing efforts, and build out the department as needed.
Why this role is an exciting career challenge:
- Direct Partnership: You will work directly with the Founder. This ensures quick decision-making, genuine support for your ideas, and zero corporate bureaucracy.
- Strategic Autonomy: You define the “how” and the “what.” We provide the resources; you build the engine.
- Build Your Dream Team: You will manage and mentor our existing lead generation team while having the green light to expand the department.
- Focus on Outcomes: We value real business results and customer acquisition efficiency over vanity metrics.
Key Responsibilities:
- Develop & Execute Growth Strategy: Define and implement a comprehensive B2B marketing strategy focused on sustainable customer acquisition and lead generation.
- Lead Generation Optimization: Take full responsibility for our lead gen team; improve funnel conversion rates and ensure a steady pipeline of high-quality opportunities.
- End-to-End Ownership: From market analysis and positioning to hands-on execution and team management.
- Performance Tracking: Set up robust analytics to measure the ROI of all marketing activities and provide data-driven reports directly to the Founder.
- Department Scaling: Hire, manage, and integrate specialists to support our growth goals.
What We Are Looking For:
- 4+ years of experience in B2B IT Marketing, with a focus on Customer Acquisition and Lead Generation.
- Proven track record of rebuilding or scaling marketing strategies from scratch – we are looking for a driver of change, not just a manager.
- Entrepreneurial Mindset: The ability to operate with full autonomy, take initiative, and own the results of your strategy.
- Analytical & Hands-on: Deep understanding of modern B2B marketing tools (ABM, SEO, PPC, etc.) combined with a willingness to get hands-on as we build the foundation.
- AI & Automation: Active use of modern AI tools to optimize marketing workflows and scale results.
- Communication: Upper-Intermediate/Advanced English for professional interactions with Western markets.
What We Offer:
- Full autonomy in decision-making and building the company’s marketing engine.
- Direct impact on business growth and the evolution of the Insoftex brand.
- Flexible working hours (fully remote format).
- Competitive salary (negotiable based on your expertise and interview results).
- A collaborative environment that values quality, openness, and innovation.
