{"id":149589,"date":"2026-06-12T11:09:41","date_gmt":"2026-06-12T08:09:41","guid":{"rendered":"https:\/\/dev.insoftex.com\/?p=149589"},"modified":"2026-07-17T17:33:02","modified_gmt":"2026-07-17T14:33:02","slug":"marketing-manager","status":"publish","type":"post","link":"https:\/\/dev.insoftex.com\/de\/marketing-manager\/","title":{"rendered":"Growth Marketing Manager (Head of Marketing \/ Marketing Lead)"},"content":{"rendered":"

Location:<\/strong> Ukraine (Remote)<\/p>\n\n\n\n

Team:<\/strong> At the start, you will lead a small, established marketing team<\/p>\n\n\n\n

Report to:<\/strong> Direct-to-Founder
<\/p>\n\n\n\n

About Us:<\/strong>
Insoftex is an established IT company specializing in complex software development. We are entering a new phase of scaling and have a clear objective: to build a high-performance, systemic marketing ecosystem. We are looking for a Growth Marketing Manage<\/strong>r who is ready to accept a major challenge – to rebuild our marketing function to drive consistent, scalable customer acquisition.<\/p>\n\n\n\n

The Challenge: Why We Need You:<\/strong><\/h3>\n\n\n\n

We have a foundation in place, including a small, dedicated team of lead generators. However, we need a strategic leader who can take ownership of the marketing direction. Your mission is to:<\/p>\n\n\n\n

    \n
  • Rebuild & Transform:<\/strong> Take our current marketing activities to the next level by redesigning processes to maximize effectiveness.<\/li>\n\n\n\n
  • Scale Acquisition: <\/strong>Shift from ad-hoc tasks to a coherent growth strategy that directly impacts the number of new clients.<\/li>\n\n\n\n
  • Lead with Impact:<\/strong> You will have the authority to shape the strategy, optimize existing efforts, and build out the department as needed.<\/li>\n<\/ul>\n\n\n\n

    Why this role is an exciting career challenge:<\/strong><\/strong><\/h3>\n\n\n\n
      \n
    • Direct Partnership: <\/strong>You will work directly with the Founder. This ensures quick decision-making, genuine support for your ideas, and zero corporate bureaucracy.<\/li>\n\n\n\n
    • Strategic Autonomy: <\/strong>You define the “how” and the “what.” We provide the resources; you build the engine.<\/li>\n\n\n\n
    • Build Your Dream Team: <\/strong>You will manage and mentor our existing lead generation team while having the green light to expand the department.<\/li>\n\n\n\n
    • Focus on Outcomes: <\/strong>We value real business results and customer acquisition efficiency over vanity metrics.<\/li>\n<\/ul>\n\n\n\n

      Key Responsibilities:<\/strong><\/h3>\n\n\n\n
        \n
      • Develop & Execute Growth Strategy:<\/strong> Define and implement a comprehensive B2B marketing strategy focused on sustainable customer acquisition and lead generation.<\/li>\n\n\n\n
      • Lead Generation Optimization:<\/strong> Take full responsibility for our lead gen team; improve funnel conversion rates and ensure a steady pipeline of high-quality opportunities.<\/li>\n\n\n\n
      • End-to-End Ownership:<\/strong> From market analysis and positioning to hands-on execution and team management.<\/li>\n\n\n\n
      • Performance Tracking:<\/strong> Set up robust analytics to measure the ROI of all marketing activities and provide data-driven reports directly to the Founder.<\/li>\n\n\n\n
      • Department Scaling:<\/strong> Hire, manage, and integrate specialists to support our growth goals.<\/li>\n<\/ul>\n\n\n\n

        What We Are Looking For:<\/h3>\n\n\n\n
          \n
        • 4+ years of experience in B2B IT Marketing<\/strong>, with a focus on Customer Acquisition and Lead Generation.<\/li>\n\n\n\n
        • Proven track record of rebuilding or scaling marketing strategies from scratch – we are looking for a driver of change, not just a manager.<\/li>\n\n\n\n
        • Entrepreneurial Mindset: <\/strong>The ability to operate with full autonomy, take initiative, and own the results of your strategy.<\/li>\n\n\n\n
        • Analytical & Hands-on: <\/strong>Deep understanding of modern B2B marketing tools (ABM, SEO, PPC, etc.) combined with a willingness to get hands-on as we build the foundation.<\/li>\n\n\n\n
        • AI & Automation:<\/strong> Active use of modern AI tools to optimize marketing workflows and scale results.<\/li>\n\n\n\n
        • Communication: <\/strong>Upper-Intermediate\/Advanced English for professional interactions with Western markets.<\/li>\n<\/ul>\n\n\n\n

          What We Offer:<\/h3>\n\n\n\n
            \n
          • Full autonomy in decision-making and building the company’s marketing engine.<\/li>\n\n\n\n
          • Direct impact on business growth and the evolution of the Insoftex brand.<\/li>\n\n\n\n
          • Flexible working hours (fully remote format).<\/li>\n\n\n\n
          • Competitive salary (negotiable based on your expertise and interview results).<\/li>\n\n\n\n
          • A collaborative environment that values quality, openness, and innovation.<\/li>\n<\/ul>\n\n\n\n

            <\/p>","protected":false},"excerpt":{"rendered":"

            We are looking for a Growth Marketing Manager who is ready to accept a major challenge – to rebuild our marketing function to drive consistent, scalable customer acquisition.<\/p>","protected":false},"author":5,"featured_media":151203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[42,123],"tags":[],"class_list":{"0":"post-149589","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-career","8":"category-marketing","9":"cat-42-id","10":"cat-123-id"},"menu_order":0,"_links":{"self":[{"href":"https:\/\/dev.insoftex.com\/de\/wp-json\/wp\/v2\/posts\/149589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.insoftex.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.insoftex.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.insoftex.com\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.insoftex.com\/de\/wp-json\/wp\/v2\/comments?post=149589"}],"version-history":[{"count":3,"href":"https:\/\/dev.insoftex.com\/de\/wp-json\/wp\/v2\/posts\/149589\/revisions"}],"predecessor-version":[{"id":151205,"href":"https:\/\/dev.insoftex.com\/de\/wp-json\/wp\/v2\/posts\/149589\/revisions\/151205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.insoftex.com\/de\/wp-json\/wp\/v2\/media\/151203"}],"wp:attachment":[{"href":"https:\/\/dev.insoftex.com\/de\/wp-json\/wp\/v2\/media?parent=149589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.insoftex.com\/de\/wp-json\/wp\/v2\/categories?post=149589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.insoftex.com\/de\/wp-json\/wp\/v2\/tags?post=149589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}